Youtube Video Content for Business: [Part 1 of 5]
Youtube video content is the behemoth of the internet. It cannot be ignored and is here to stay. Luckily, the evolution of Youtube for Business Video Content continues to develop in interesting directions.
This blog on Youtube Video Content is part 1 of 5 of “Video Content for Business” series. The other parts of the blog can be found here:
- Introduction: 5 Sites & 5 Strategies
- [This Blog] Youtube & Vimeo
This blog deals with Youtube video content & Vimeo as the first step in the Video Content for business strategy. It is the first and most obvious step, but there are a few key tips that you should adopt immediately. Follow the guide below to squeeze the most out of your initial Youtube video content post.
The strategy of division and content breakdown will come into play more in the later blogposts, so hang in there. Meanwhile, brush up on the first landing zone for your content. Corrections and planning ahead now will pay logistical dividends as your Youtube video content spreads out.
Must-Do’s for Youtube:
Format it right. This is absolutely key and not something to sweep under the rug. … if you upload and see a black border, you’ve done it wrong. Delete it, change it and re-upload it.
This link has the official Youtube Resolutions for 2013.
- Search Engine Optimisation should be carefully implemented for Youtube Video Content. Treat your video title and details just like you would a blog post, using h1, h2 as a guidance system for keyword density and links. There are an awful lot of blog posts out there on how best to utilise Youtube video content SEO. So dive in and welcome to the shiny world of video content SEO.
- Your website link should be sat at the top of your description. Just like google spiders your blog, the spiders take extra SEO weight from the links closest to the top. Take advantage of this and it also provides a call-to-action is someone wants to follow up on your Youtube video content.
- As part of this video content strategy, the above example of “Social Media Business Essentials” is tied between four sites. Vine acts as an outside hook, but more on that in Part 5. I wanted to provide a network of options in each post, across each platform. Like this:
Three Final Tips:
- Choose your tags wisely – these will drive traffic to you. Don’t settle for generic, aim to accommodate both long and short tail searches.
- Respond to your channel comments – this should be standard across all your channels, so don’t skimp on Youtube.
- Content is king… but regular updates will keep you there.
(and also Vimeo):
- Vimeo is considered a more professional showcase, so you can alter your copy to reflect this. The competition is less fierce on Vimeo. However, those who are there will be of a higher quality. I often use Vimeo to show off portfolio & design work, but let Youtube pull in search results.
If you have any comments, then let me know in the forms below.
Tom of the Cautious Train
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